Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when using our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Güngör Kocak, Asyaa-Dress, Edisonstraße 8, 59229 Ahlen, Germany, Tel.: 01604098831, email: info@asyaa-dress.com. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disclosed or otherwise used. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & content delivery network

3.1 Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Shopify

We use a content delivery network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data may also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted again after closing the browser (so-called "session cookies"), while others remain on your device for longer and make it possible to save page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, processing takes place in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting us

When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can see which data is required for opening the account in the input form of the corresponding form on our website.

Your customer account can be deleted at any time and this can be done by sending a message to the controller's address stated above. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary, and we no longer have a legitimate interest in continued storage.

7) Use of customer data for direct advertising

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used so that we can address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list without undue delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this as permitted by law and about which we inform you in this declaration.

7.2 Back-in-stock notification by email

For items that are temporarily unavailable, you can sign up to receive back-in-stock notifications by email. In this case, we will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used so that we can address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent for this by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email back-in-stock notification service is used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from the distribution list set up for this purpose without undue delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this as permitted by law and about which we inform you in this declaration.

7.3 Cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used so that we can address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent for this by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR for sending a cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for the intended purpose.

You can unsubscribe from cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from the distribution list set up for this purpose without undue delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this as permitted by law and about which we inform you in this declaration.

8) Data processing for order handling

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is only processed by us for this purpose to the extent necessary for the respective information.

For the processing of your order, we also work together with the following service provider(s), who support us in whole or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

- Deutsche Post

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

Before delivery of the goods, we pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR for the purpose of coordinating a delivery date or delivery announcement, provided you have given your express consent for this during the order process. Otherwise, for the purpose of delivery, we only pass on the recipient's name and delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The transfer only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery announcement is not possible.

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL Express

We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DPD

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- FedEx

We use the following provider as our transport service provider: FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- GLS

We use the following provider as our transport service provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- Hermes

We use the following provider as our transport service provider: Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- UPS

We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.

9) Web analytics services

9.1 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to analyze movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal reference. Your data is not merged with clear personal data collected about you in any other way.

All processing described above, in particular the reading or storage of information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9.2 Shopify Network Intelligence

This website uses the "Shopify Network Intelligence" function of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Using this function, certain customer data (order and search histories, location information, and transaction details), where collected, is automatically transmitted to Shopify in pseudonymized form, processed by Shopify, and then used for statistical and analytical purposes.

The analysis results may also include pseudonymized data from customers of other Shopify merchants, but no merchant receives individual access to these third-party data sets outside its own customer base.

As part of the processing, Shopify does not gain access to data in plain text, but instead automatically encrypts the information during the transmission process using a special algorithm.

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical evaluation of our shop's reach and the acceptance of our offer for optimization purposes.

As part of the processing mentioned above, data may also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

Further details on the above-mentioned processing can be found in Shopify's privacy policy: https://www.shopify.com/de/legal/privacy/consumers?country=de&lang=de

10) Tools and miscellaneous

10.1 - Lexware Office

For bookkeeping, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices as well as, where applicable, our company's bank transactions in order to automatically record invoices, match them to transactions, and create financial accounting from this in a semi-automated process.

If personal data is also processed in this context, processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6(1)(f) GDPR.

10.2 Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies requiring consent and cookie-based applications. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

11) Rights of the data subject

11.1 Applicable data protection law grants you the following rights as a data subject vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the cited legal basis for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and - where applicable - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If statutory retention periods exist for data processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods expire, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in continued storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defence of legal claims.

When personal data is processed for the purpose of direct advertising on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: 09.04.2026, 03:53:04

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Privacy policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & content delivery network

4) Cookies

5) Contacting us

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order handling

9) Web analytics services

10) Tools and miscellaneous

11) Rights of the data subject

12) Duration of storage of personal data

Availability